Marshall Fine Movies for Smart People Hollywood and Fine
 
Home        Reviews        Interviews        Commentary        My Books        Bio        Mission Statement
 
 
Marshall Fine Blog
 
 

November 11, 2011

The difference between film critics and film pirates


I recently (and publicly) said that I wouldn’t be attending next week’s all-media premiere of “The Twilight Saga: Breaking Dawn – Part 1” – or reviewing the film. This was triggered by receiving a screening notice for the sole pre-release showing of the film, alerting recipients to the fact that anyone who wanted to enter the all-media premiere had to surrender his cell phone to be allowed in.

What I said in the e-mail I sent was: “As a critic who takes pride in his professionalism, I object to the forced surrender of my telephone or any other device at a screening to which I have been invited in a professional capacity. I therefore will not be attending this screening or reviewing this film.”

That’s less a courageous stand than a luxury; while I write movie reviews for a weekly magazine on a freelance basis, this screening was too late for that publication’s deadline, coming as it does only two days before the film is released. So if I’d reviewed it, it would have been for my own website – because I wanted to, not because I needed to. And, if it had been in time for my deadline, I would have had to swallow hard and deal with it (or, more likely, hide the phone somewhere in my briefcase before I got there, which has worked in the past).

The studio in this case was Summit Entertainment, which normally doesn’t force this kind of treatment on critics. But this is an issue I’ve been stewing about for a while, because there is one studio that regularly refuses to accommodate the working press at all-media screenings.

That studio is Twentieth Century-Fox, which generally refuses to screen its major releases for critics in any other venue than an all-media screening – and then demands the surrender of all electronics at the door, whether you’re there as a professional or just as a member of the public who happened to get a free ticket to a screening.

As a three-time chairman of the New York Film Critics Circle and a professional, I resent both the implication and the practice, as a time-wasting insult to working members of the press.

I understand the practice of all-media screenings, at which the press is compelled to review a film while watching with a so-called “real” audience, as opposed to a press screening to which the public is not invited. All-medias are part of the publicity/marketing playbook; apparently, conventional wisdom has it that, no matter how good or bad a film may be, watching it with an enthusiastic audience (free tickets tend to lower the bar for people who don’t watch movies for a living) will somehow convince the critic that he’s seeing something better than he is. Trust me – it doesn’t.

I also understand that the studios regard piracy as a serious threat. But I have yet to be shown any evidence that a working critic has ever engaged in the practice of pirating a film he is reviewing by filming it with his cell-phone camera – or any camera.

Indeed, an Internet search of the words “critic” and “movie piracy” turned up only one story, about a guy in Boston – and he was caught selling advance screening DVDs on eBay. The only other similar case I recall involved a character actor named Carmine Caridi, who gave his Academy screeners to a guy who then pirated them. Caridi was kicked out of the Academy as a result.

So this is a control issue, one which all of the other studios except Fox (and, in the “Twilight” case, Summit) have figured out how to handle. At other studios’ all-media screenings, there’s generally a publicist at a check-in table for the press, who hands out special tickets identifying the bearer as a working journalist, exempt from having his cell phone bagged and tagged to be retrieved in the crush of departing filmgoers after the screening.

Fox, however, has chosen to ignore this practice.

Never mind that, two days after the all-media screening, when the movie opens, there’s no one guarding the doors of the world’s multiplexes, confiscating cell phones (or video cameras, for that matter). Never mind that the bulk of the films pirated and streamed on the Internet are either copied from preview-screener DVDs or, worse, duped in labs in the studios’ own facilities.

I’m not asking for special dispensation for myself. I’m asking for Fox to recognize just how ridiculous its stand is – particularly when its December lineup consists of “The Sitter” and yet another “Chipmunks” movie (along with Cameron Crowe’s “We Bought a Zoo”).

I won’t go so far as to say that having a hostile encounter over surrendering personal property to strangers for arbitrary reasons actually has an impact on the reviews that critics write of that movie. At least not out loud. Draw your own conclusions.

We’re there to do a job, not to steal your freakin’ movie. Lighten up, Fox.

Print This Post Print This Post
Share

 


6 Responses to “The difference between film critics and film pirates”

  1. Sean Means Says:

    Two anecdotes from a critic in Salt Lake City:
    1) Once a studio rep, following the “no electronics” rule to the point of stupidity, wouldn’t let me take in my iPod – a device that has neither a microphone nor a camera.
    2) Another time, when I handed over my phone, I first removed the battery – lest someone use my phone to call Sao Paulo while I was watching the movie. The studio rep half-jokingly said, “What? Don’t you trust us?” to which I replied, in dead seriousness, “I’m not the one who brought up the trust issue.”

  2. Evan Stone Says:

    Cell phones should be forbidden in any movie theater. They are a pain to people who actually would like to enjoy the movie. Everyone dragging their phone in theaters, in case they miss a text, is keeping a lot of people home. As to whether this policy would “influence” a critic…well, that’s sad. The reason why I never let a critic influence what movies I go see.

  3. bill stamets Says:

    Ask the studio security at the door if they are bonded, in case your property is damaged or missing after the screening. The wording is ambiguous. When they say ” electronic devices,” do they also mean wristwatches run by electrons instead of springs? Does “all-media screenings” mean there are others that are limited to print, or to radio, or to TV, or to internet? What medium is the public at these screenings? Word-of-mouth, I’d guess. Those ‘real people’ screenings are only good for extra-diegetic drama, like the audience members fighting in the row behind the press row at the November 9 Chicago screening of “Jack and Jill” at the Kerasotes Showplace Icon, where the security staff wears sidearms. (Their counterparts at the AMC-21 more discreetly pack their heat under their shirts.) A Kerasotes security team took the shouters out of the theater to ” rectify” this. Sony Pictures must figure that critics can write more knowledgeably if they know who likes its product, prior to the publication of reviews of it. Studios can also measure audience focus by noting when the attention of “all media” audiences drifts and viewers start checking their email using their unconfisticated personal screen devices. Again, data for the studio, distraction for the critics.

  4. Dennis Hermanson Says:

    Mr. Fine,
    You highlight again the gross behindness (as opposed to backwardness, behindness is willful) of Hollywood in dealing with the Digital Menace. The web is loaded with current films, often pre-release, that are European Screeners or R5 swipes. A quick Wiki search would tell you more about how films appear on the web, than taking a cell-phone into the theatre.
    Of course, you are miffed, as you are a professional critic, and you, of all folks, know and abide by the (stupid) rules of the studios. All you are asking for is a professional appreciation of your work in the field. Hey, the studios are supposed to know that you are an adjunct, an important communication link, to their selling of their product. What merchandiser pisses-off their own sales force? Only the movie industry and perhaps pizza fast-food franchises. Hey, maybe the two have more in common than we’d like to admit.
    I commend you on your stance, which will be ignored by the same studios that must think of you as another inconvenience on the way to the till.

  5. Craig Younkin Says:

    It’s actually pretty easy to bypass this. I usually just tell the security guy that I go to alot of these things and that I left the phone at “the office” because I know they are usually confiscated and they just let me right in. My friend screwed-up once by telling one he had a phone (I believe it was for Ides of March so its not just Fox that does this) but he just told the guy that he didn’t want to hand it in and he would bring it back to “the office” to leave it there. We really just hung out at the snack bar for five minutes, went back up, and a new guy was there and we just both told him we had nothing and walked right in.

    As far as control issues, its the ones who tell security they don’t have it and then start playing with the phones again as soon as they sit down that seem to be the main problem here.

  6. Ianna Says:

    Hello there. My visitors have been asking about this, do you mind if I re-print this on my blog? I will of course give full credit to this site, and I will link to you if you would like me to. Thanks.

Leave a Reply

 

 

Subscribe via RSS

Subscribe to
Marshalls Blog via Email



 

 
 
© 2013 - hollywoodandfine.com - All Rights Reserved -  - Legal - Site Map - designed by FirstCrescent