If the same proportion of people in the United States saw “The Avengers” as the percentage of French citizens who have seen “The Intouchables,” the Marvel super-hero-fest would have grossed well over $1 billion domestically (instead of slightly less than half of that).

As it is, “The Intouchables,” opening in limited release in the United States today (5/25/12), has sold more than 20 million tickets in France – in a country with a population of 60 million. When you factor out children, the percentage of people who have seen it is even higher. (More…)